It’s Zoo Business

Taronga Zoo is more than animals — it’s a not-for-profit business with a bold conservation mission and a diverse customer base. This Stage 6 Business Studies self-guided program gives students a real-world case study on how an iconic organisation stays competitive, financially viable, and socially responsible.

Using the It’s Zoo Business student workbook, students explore:

• The role of marketing in a not-for-profit organisation

• How Taronga segments and targets its audiences

• Promotional strategies and product offerings

• The relationship between revenue generation and conservation goals

• The unique challenges of balancing commercial and ethical priorities

This excursion is ideal for students preparing for the Marketing focus area of the Business Studies HSC syllabus, with clear links to curriculum outcomes and contemporary examples they can see and evaluate firsthand.

Why teachers love this program:

• It offers a concrete, real-world marketing case study for assessment and exam prep

• Includes high-quality Department of Education-aligned resources

• Students engage in active observation and critical thinking on-site

• It connects theory to practice in a relatable and dynamic setting

• Teachers can tailor the pace, depth, and post-visit follow-up to suit their class needs